Kukka and colleagues used a similar technique to properly introduce Oulu. “Further, as we wanted to engage the whole community and not just those who had an interest in new technology, our stories featured scenarios that were easily understandable and approachable even with superficial understanding of technology” (Kukka, 2014, p. 34). To bridge augmented reality technology out of the hands of early adapters and into those of the general public, developers need to translate complex processes into press-and-play realities. Google Glass fails to appeal to a wide enough audience to be ushered into mainstream consumerism. Pokémon, however, is the embodiment of consumerism. Even though the app itself will be free, that hasn’t stopped other “free to play” games from making huge profits these last few years. Mobile gaming made 36.9 billion last year, and is set to make more money than console games for the first time (Kharpal, 2016). The makers behind Pokémon GO have set themselves up with both timing and technology to work for them. Augmented reality is about to explode.
Even though some experts believe that it may take up to 10 years for augmented reality to become commonplace among citizens (Rosenberg, 2016), I believe that Pokémon GO will usher this form of augmented reality into the hands of the general public because of its inherent nostalgia, easy to acquire nature, and the already prevalent smart phone user base. To this day I remember when my “friend” stole my Raichu. Maybe with the new Pokémon GO app I can catch a new one.
Alexander, S. (2014, October 15). Pokémon: The nostalgia factor. Retrieved July 02, 2016, from http://www.telegraph.co.uk/technology/11162921/Pokemon-the-nostalgia-factor.html
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Kelley, M. J. (2014). The Semantic Production of Space: Pervasive Computing and the Urban Landscape. Environment and Planning A, 46(4), 837-851.
Kharpal, A. (2016, April 22). Mobile game revenues to overtake console, PC for first time. Retrieved July 02, 2016, from http://www.cnbc.com/2016/04/22/mobile-game-revenue-to-pass-console-pc-for-first-time.html
Kukka, H., Luusua, A., Ylipulli, J., Suopajärvi, T., Kostakos, V., & Ojala, T. (2014). From cyberpunk to calm urban computing: Exploring the role of technology in the future cityscape. Technological Forecasting and Social Change, 84, 29-42.
Rosenberg, G. (2016, June 30). To Be The Very Best: Pokémon Enters Into Augmented Reality. Retrieved July 02, 2016, from http://www.npr.org/sections/alltechconsidered/2016/06/30/483857216/in-pokemon-go-an-app-to-become-the-very-best